Successful Telemarketing Strategies Still Pack a Punch

Telemarketing still possesses the punch it did before the FCC’s do-not call registry, according to reputable marketing agencies. As a matter of fact, those same reputable marketing consulting firms will gladly tell you that telemarketing can produce double-digit conversion rates as opposed to the single digit rates provided by direct response and other forms of marketing you may employ.

However, to see those kinds of incredible success rates, you must know how to use telemarketing correctly. Apex Direct Marketing teaches businesses like yours that when employed the right way, telemarketing will boost customer loyalty, generate leads, and increase sales.

The FCC’s do-not call registry frightens most businesses away from telemarketing. For those is doesn’t scare away, it becomes the first obstacle that must be overcome before starting a telemarketing campaign. Most marketing agencies, consulting firms, and business involved in telemarketing pay to consult the FCC’s do-not call registry. They must consult the registry and scrub their databases clean of do-not call numbers every three months to insure they do not call any consumer listed.

However, using qualified leads gives you one way to avoid consulting the FCC’s do-not call registry of not-interested-no-matter-what consumers. Qualified leads refer to consumers who show interest in the product you sell and consent to a phone call from your company or representative.

Once you finish consulting the FCC on who can’t be called and compile a legal list of qualified consumers to contact, you want to create a script that sells. Marketing agencies use scripts that determine the length of each call, delivers a consistent message in every call made, and gives the salesperson the tools to deal with any situation or question that arises while in the call.

A precise script that is to the point, overcomes all objections, listens to the prospect, and responds with confidence becomes the script that sells the double-digit percentage conversion rates discussed earlier.
Marketing consulting agencies emphasize the importance of well-trained telemarketers who possess the skill and motivation to sell. Companies that employ commission-based telemarketers achieve a higher conversion rate than those that pay hourly no matter how may sales the telemarketer makes, if any.

If a telemarketer only receives pay if they sell, they’re going to care if the consumer on the other line buys. They maintain a vested interest. Consulting with ApexDM to properly train and motivate your telemarketers gives you the weaponry for sales success.

Naturally, the best form of telemarketing comes from qualified leads gained through other marketing strategies. Consulting with ApexDM can help you start a complete marketing strategy using direct response marketing, trade shows, and advertisements that will lead you into a successful telemarketing program and increased sales.

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