How to Pick a Live Transfer Lead Partner

5 Years ago it had been simple to find a professional lead generation company to get unsecured debt settlement leads from. Today’s market is unfortunately over run with unscrupulous Lead Brokers, Incentivized Leads, Repackaged Credit Bureau leads and all sorts of rubbish. Settlement companies may not be doing their diligence when searching for a business to do business with, and consequently they are simply getting burned day in, day out by companies attempting to get the one time hit. Jmiles from Eastern side Coast Debt Plans had this valuable experience. “This person stated me the planet across the telephone. Finally I dropped $3,900 on 100 leads and had a terrible adventure. We could not make contact with 50 % of the folks, a number of them revealed that they completed an application to get complimentary magazine subscription, yet others exclaimed they signed with another company months ago, and still others said that they are called by 4 other programs already!

Sound familiar? The truth is that you do not know if you’re actually talking to a good, highly regarded company, or some guy perched located on the couch watching Sportscenter taking in a bag of potato chips and trying to sell you leads. Below are great tips to assist you to settle on a good quality lead company:

Look for a company having a long list of completely happy clients. One who is willing| to offer a telephone number or testimonial if needed. Make certain their customer list has significant and small-scale companies, and surely includes the “big players”. When a company only handles big companies and you’re simply small to medium sized, it’s likely that you will definitely get lost inside the shuffle. On the other hand when they are not currently dealing with the largest companies contained in the financial debt business, certainly they are probably not getting good leads and you don’t wish to use them. When they are not willing to divulge a summary of reputable clients then STAY AWAY.

Make sure that the company is generating leads via “search” or “highly targeted data”. This means that the people filling out the lead forms have specifically gone online and are looking for debt settlement help. Many fly by night companies and brokers out there are selling incentivized leads, and leads generated via other methods. You want to work with Real Time “search generated” leads. Aged leads are a cheap and effective way to keep your salespeople busy; however you will definitely want your top producers working with Real Time Semi-Exclusive leads, and Exclusive leads.

Be prepared to make a significant financial commitment for your leads campaign. I see this every day. Settlement companies look for the “cheap” way out are so worried about being burned with bad leads that they are not willing to make a commitment and do a respectable campaign. Think about it, how can you expect to get a reliable lead if you are working with a company that will accept a 50 lead test? Chances are that most of those companies are a joke. Those are the guys like the ESPN chip eater who will take your 50 lead tests and be laughing all the way to the bank after they burn you with worthless leads. A company needs commitment and financial investment for you to run the campaigns required to generate reliable leads. They CANNOT do this if they are taking on 25 and 50 lead test runs. Usually do not worry about getting burned. Instead spend your energy getting a good company to utilize, with an above average client list; and put your confidence in them. Don’t expect to get something for next to nothing. Good Leads are not free to generate, and you also get whatever you buy.

Seek out an account manager which you can bond with. Basically the individual who will likely to be handling your campaign each day. A good one will communicate with you, monitor your success, and keep a finger on any problems you might experience. They will be able to make adjustments immediately. Moreover, you may want somebody that is proficient in the company on both lead generation end and debt negotiation end.

Do not look for “The Deal”. Spend your time and energy finding a good company and executive to work with. If you are looking for the cheap penny pinching way out, or “pay per performance” or “revenue sharing” model to buy leads you will be disappointed. Companies who work on a cost-per-lead, prepaid basis MUST produce a quality, and consistent lead. If they do not, they are out of business in an instant. This is why there are only a handful of major players in the lead gen business today. Most of the rest are brokers.

Be sure that this company you choose to utilize includes a SEASONED website that they can provide you with. Perform “whois” website name lookup to assure they have been around for a while. Visit the site so you know what a typical consumer filling out a lead form goes through. Many fly by night companies and brokers have silly splash pages that they show to make you think they are generating their own leads. In truth that they are not. They are purchasing rubbish for pennies and selling them to you at a premium and they are not generated from the page they are showing you.

Another concerning topic is on payment. Perhaps you may believe it is a good thing if a company selling leads takes Plastic cards, or gives billing terms; but think again. Perform your due diligence. The main players in the business who’re offering a premium lead product basically all stick to the same guidelines. They accept Check or Wire only. The chip eating ESPN watching lead brokers are doing PayPal, Credit Cards, etc. Be concerned about getting a good company, then being fearful of getting burned and taking advantage of a credit card for protection. If you do not find a good company you will definitely get burned any which way you cut it.

Last but not least, you might have perhaps seen this in all the points above, but I’ll say it again because it is the most important factor in finding a good debt settlement lead generation company. Take your time seeking out a good company with all the characteristics above. If you should squander it like a nervous Nellie, and go the cheap route you will certainly regret it.

S. Tyler Stapley
ApexDM – CEO / Owner
Office- 714-203-7577
E-mail – tyler@apexdm.net
Website – http://www.apexdm.net
Blog – http://www.apexdm.wordpress.com

“The harder I work, the luckier I get.”
Samuel Goldwyn

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