Live Lead Transfers, Again?

Live lead transfers can be delivered in many ways, but the most equitable and effective live lead transfers occur when an interested consumer opts-in to a form that when filled out authenticates their true interest.

Only buy debt settlement and loan modification leads that are opt-in. Any other lead is bound to be a waste of your time, as the consumer has no idea what you’re talking about.

Many companies offering press 1 campaigns are now illegal, as of September 1st 2009. Now, if you’re in need of live debt settlement leads or live loan modification transfers you’re best bet is opt-in data.

Targeted opt-in data brings your production to entirely different level. With this simple combination, the debt settlement agent can spend 75% of his/her day speaking to suitable prospects truly interested in their debt settlement or loan modification program.

Without live lead transfers and quality targeted data, the agent, whether it be for loan modification, mortgage refinance, cash advance, debt consolidation, debt settlement, FHA, reverse mortgage, health insurance, what have you; will end up spending 75% of their day just trying to get someone on the phone. The latter method is still common, as many company decision makers believe in buying internet leads, tv and radio leads. The lead sources work, but aren’t nearly the bang for the buck of live lead transfers.

Many are finding the costs associated with these internet leads and radio/tv leads don’t warrant their lack of conversion as well, the psychology associated with an inbound call from a prospect vs. calling someone; in the eyes of an agent, an inbound call is naturally preferred. You’ll find that your agents will come into the office earlier, work through lunch and dinner and stay later, as that next call may be another sale.

So, what are some of the common characteristics to look for in a company offering live lead transfers for mortgage leads, debt settlement leads, loan modification leads, insurance leads, auto warranties, refinance leads, the list is endless, but these characteristics are important to know before you make a purchase.

The two ways that live lead transfers are sold:

1) Live lead transfers can be sold on a price per live transfer. Leads sold in this fashion often disguise the real value of the live transfer. Note; avoid buying live lead transfers on a per transfer basis.

For example: 300 live transfers @ $4.00 per live transfer = $1,200
a. For some, this may seem like the best way to measure what you’re buying however, it’s not.

Let’s take a closer look. Like a legend on a map, whereby a quarter inch may equal 500 miles; a certain amount of minutes equals a certain amount of live transfers; no matter who you buy your minutes from, you’re going to get the same amount of transfers per minute. This is unless the company is bumping up the per second increments. (Explained below)

25,000 Minutes = 300 – 400* Inbound Transfers
(Keep in mind, this is with any live lead transfer company.)

If you buy live lead transfers on a per minute basis, then you need to examine the price per minute as well, what second increments they’re billing you at.

The price per minute for live lead transfers varies from 2 to 4 cents per minute, but most are in and around the 3 cent range. With this said, let it be known that the company selling minutes for 2 cents per minute is likely billing you at 30 or 60 second increments.

This means that the call may have lasted 15 seconds, but with 30 second increment billing, you’re charged for 30 seconds. Hence, you’re really being billed 4 cents per minute. Ideally, you want to work with a company that offers 6 second increment billing. These companies are generally larger and offer wholesale pricing on a per minute basis.

Let’s look at an example.

If you were to buy 25,000 minutes for 3 cents a minute (6 second increment billing), your cost would be $750.

These 25,000 minutes are going to buy you approximately 300 – 400* live transfers – cost $750.

If you were to buy retail by buying live lead transfers on a cost per live transfer, the same 300 live transfers at $4.00 a piece would cost you $1,200.

*The disparity in the 300 to 400 range is due to when the dialer is making the calls for you. If you run the dialer during the day, you’re going to use more of your minutes to maintain the same desired frequency of inbound live transfer calls as you would experience at night. You will use less minutes during your night shift, as more prospects are home.

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